top of page


FOR THE 2023


Recruit Students Ahead of the Rochester and Buffalo National College Fair​s


College Fair Guide (CFG) is an essential recruitment tool for colleges and schools looking to attract students before they attend a College Fair. For more than 40 years, College Fair Guide has helped students, teachers, counselors, and parents prepare for regional college events.

College Fair Guide is requested and distributed to high schools two weeks prior to the College Fair. Included in each issue is a list of participating schools, information about financial aid and other editorial from local educators. Counselors use CFG in group and individual counseling sessions as an educational and logistical tool. Sufficient copies are provided so that students may take home a copy to review with their parents and family members.​

Rochester National College Fair

Sunday, March 12 2023

1 pm - 3 pm

Monday, March 13, 2023

9 am - 11:30 am

Rochester Riverside Convention Center

Buffalo National College Fair

Wednesday, March 15, 2023

9 am–12 pm & 6 pm–8:30 pm

Thursday, March 16, 2023

9 am–12 pm

Buffalo Niagara Convention Center

Advertising Deadline:

February 17, 2023

Free Edition

In addition to your advertisement in the Buffalo or Rochester College Fair Guide, choose a free ad in one of the following Winter/Spring 2023 Regional College Fair Guide Editions. Contact a sales representative for multiple edition discounts. 

  • Northern New Jersey

  • Bergen County, NJ

  • Hartford, CT

  • Boston, MA

  • Providence, RI

  • Montgomery County, MD

  • New York City

  • Westchester County, NY

  • Orange County, NY

  • Long Island (Nassau County), NY

Are you attending a College Fair in one of These Markets?

NACAC logo.png

School Guide Publications is a proud member of the National Association for College Admission Counseling and abides by NACAC's Code of Ethics and Professional Practices (CEPP).

bottom of page